Privacy Policy

Last updated: July 2026

The Perfect Nursery Company Ltd (company number 15940647) is the data controller responsible for your personal data.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit www.theperfectnurserycompany.com, make a purchase, or interact with our services.

1. Who We Are

We are The Perfect Nursery Company Ltd, a UK-based retailer specialising in nursery and children’s furniture and accessories.

If you have any questions about this Privacy Policy or your data, you can contact us at:
info@theperfectnurserycompany.com

2. Personal Data We Collect

We collect the following types of personal data:

Information you provide directly:

• Name
• Billing and delivery address
• Email address
• Telephone number
• Order details and purchase history
• Customer service communications

Account information (if applicable):

• Login details
• Account preferences

Payment information:

Payments are processed securely by third-party payment providers. We do not store full payment card details.

Automatically collected information:

• IP address
• Device and browser type
• Browsing behaviour on our website
• Cookies and tracking data
• Referral source and interaction data

3. How We Use Your Personal Data

We use your data for the following purposes:

a) Order fulfilment (Contract)

• Processing and delivering your orders
• Managing payments and refunds
• Handling returns and exchanges
• Providing customer service

b) Legal obligations

• Tax and accounting compliance
• Fraud prevention and security checks

c) Legitimate interests

• Improving our website and services
• Internal analytics and business operations
• Protecting against fraud and misuse
• Basic marketing to existing customers (where permitted)

d) Consent

• Email marketing (where you have opted in)
• Cookie-based advertising and tracking (where consent is given)

4. Sharing Your Personal Data

We only share your data where necessary to operate our business. This includes:

• Shopify (our ecommerce platform)
• Payment providers (e.g. Stripe, PayPal, Klarna where used)
• Delivery partners (e.g. Royal Mail, Yodel, InPost, Parcelforce, and 2-man furniture carriers)
• Warehousing and fulfilment partners
• IT and hosting providers
• Marketing platforms (e.g. email marketing and advertising services such as Meta or Google, where used)
• Analytics providers (e.g. Google Analytics)

We require all third parties to handle your data securely and in compliance with UK GDPR.

5. International Data Transfers

Some of our service providers may process your data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

• UK International Data Transfer Agreements (IDTA), or
• Adequacy decisions recognised by the UK government

6. Data Retention

We retain personal data only for as long as necessary:

• Order and transaction data: up to 6 years (legal/tax requirements)
• Customer service records: up to 24 months after resolution
• Customer accounts: while active, plus a reasonable period after inactivity
• Marketing data: until you unsubscribe or after 24 months of inactivity
• Analytics data: typically up to 26 months (depending on provider settings)

When data is no longer required, it is securely deleted or anonymised.

7. Your Data Protection Rights

Under UK GDPR, you may have the following rights:

• Right of access to your personal data
• Right to correction of inaccurate data
• Right to deletion (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

8. Marketing Communications

We may send you marketing emails if:

• you have explicitly opted in, or
• you are an existing customer and we are relying on the UK “soft opt-in” rules

You can opt out at any time using the unsubscribe link in our emails or by contacting us.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• operate our website
• analyse website performance
• improve user experience
• support advertising and remarketing

Cookies may be placed by:

• Shopify
• Google (Analytics and Ads)
• Meta (Facebook/Instagram advertising)
• other approved third-party tools

You can control cookies through your browser settings and via our cookie consent banner.

Disabling cookies may affect website functionality.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data.

This includes:

• secure servers provided by Shopify
• encrypted payment processing
• restricted internal access controls
• monitoring for fraud and abuse

However, no system can be guaranteed 100% secure.

11. Children’s Data

Our services are not intended for children under 16.

We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

12. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read their policies separately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last updated” date.

14. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

The Perfect Nursery Company Ltd
Email: info@theperfectnurserycompany.com
Company number: 15940647

If you are not satisfied with our response, you may contact the Information Commissioner’s Office (ICO).